Is there a word for this art style?

Like this thing from old comics with everything thin crisp lines and the big fields of solid color (usually slightly ugly or inappropriate colors, and everything seemed to always be either washed-out or oversaturated). There was an era when it seems like all comics looked like this, I assume because of something about the printing process?



I don't really like comics but sometimes I like this particular style rather a lot, there's something that seems really uncomplicated and... honest, about it? I found myself wondering about video games with graphics "drawn this way" after watching this one really fantastic Madvillain video, which does an amazing job of imagining that art style in motion:
http://www.youtube.com/watch?v=ewc1hixzYPYIt seems like cel shading should be able to look like this as easily as the sort of Disney-ish style people usually seem to go for, and in sprite land it should be even easier to make this work, but I don't
think I've ever seen this really explored in a game (comix zone had more of a 90s style to it?). The two games that seem to come closest are Viewtiful Joe (that got a bit more anime at moments, but it seemed to be aiming in this direction) and Killer 7. Killer 7 was almost more kind of its own thing but there are a lot of things in that one really striking Batman Year One shot I posted at the top there that make me think of what Killer 7 later did (all-consuming pools of shadow, unusual but expressive color choices).
Somewhere in this post I want to mention Jack Kirby's New Gods but I have no appropriate segue. New Gods / Fourth World if you're not familiar was the one series where they finally just let Kirby's animation run as bugfuck nuts as it wanted to if he weren't constrained to writing stories about humans on earth wearing capes:



Oh my God what